About AdTech sector in India
The AdTech sector in India comprises 808 companies, including 99 funded companies having collectively raised $1.7B in venture capital money and private equity. Out of these, 37 are Series A+ funded, and 2 have achieved unicorn status.
AdTech sector in India has seen 26 acquisitions and 3 IPOs.
This sector includes technologies that enable the programmatic buying and selling of advertisements.
AdTech sector is also known as Advertising Technology or Advertising Tech.
Companies included in AdTech
All companies that provide technology, software, and tools that are used to deliver, control and target digital display advertisements and search advertisements. Also includes technology enablers to the Ad Tech space - Ad performance, Ad verification etc.Companies excluded in AdTech
Media agencies and generic data providers (first party and third party) companies. Companies for which Ad Technology is not a part of their core business are excludedTop AdTech Companies in India
There are more than 808 companies in AdTech in India. Affle is the top AdTech company in India, ranked using Tracxn Score (what's this?).
Here are 5 of the top AdTech companies in India:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Provider of a consumer intelligence-driven mobile marketing platform | Singapore (Singapore) | 2005 | Public | $10M | |
Mobile advertising platform for advertisers | Bengaluru (India) | 2007 | Series D | $266M | |
Developer of customizable smart lock screen experiences | Bengaluru (India) | 2019 | Series D | $390M | |
AI powered video advertising platform | Gurugram (India) | 2012 | Series C | $22.7M | |
Provider of an AI-powered platform for advertising campaign optimization and creative generation | Chicago (United States) | 2018 | Series C | $209M |
Companies founded year-on-year in the AdTech sector in India
53 AdTech startups in India were founded in 2017 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 5 |
2024 | 26 |
2023 | 30 |
2022 | 18 |
2021 | 27 |
2020 | 52 |
2019 | 38 |
2018 | 50 |
2017 | 53 |
Stage-wise distribution of AdTech sector companies in India
Out of the total 808 AdTech companies in India, 99 have secured funding. Among them, 37 have reached Series A or higher, and 34 to Series B or beyond.
Founded - 808
Funded - 99
Series A+ - 37
Series B+ - 34
Series C+ - 34
Company Stage | No. of companies |
|---|---|
Founded | 808 |
Funded | 99 |
Series A+ | 37 |
Series B+ | 34 |
Series C+ | 34 |
Let us walk you through our Sectors and other offerings
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Funding Trends in the AdTech sector in India
Total funding year-on-year in the AdTech sector in India
The AdTech sector in India saw a total funding of more than $1.19B in the last 10 years. The most amount of funding was in 2025 at more than $378M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $378M |
2024 | $108M |
2023 | $87.3M |
2022 | $320M |
2021 | $25.6M |
2020 | $157M |
2019 | $102M |
2018 | $10.2M |
2017 | $2.58M |
Recent Funding Rounds in AdTech in India
In the year 2025, till October 2025, AdTech companies in India have raised $4.97M in equity funding across 4 rounds.
In the same period last year (i.e. till October 2024), AdTech companies in India had raised $7.56M across 8 rounds.
So, 2025 has seen a 34.35% drop in funding in AdTech companies in India as compared to 2024.
Here are some recent, important funding rounds in AdTech companies in India:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series C | 7265 | Oct 31, 2025 | ||
Seed | 5671 | Sep 30, 2025 | ||
Seed | 9039 | May 05, 2025 | and 1 more | |
Seed | 1699 | Jan 18, 2025 | ||
Series A | 2867 | Oct 17, 2024 |
Top Investors in AdTech in India
Accel is the top investor in AdTech companies in India based on number of companies invested.
Here are some top investors in AdTech companies in India:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Palo Alto (United States) | - | |
Menlo Park (United States) | - | |
Cambridge (United States) | - | |
Menlo Park (United States) | - | |
Redwood City (United States) | - |
_1583467951837.png?devicePixelRatio=2&height=20&width=20){kind=logo}
M&A activity in AdTech sector in India
In the year 2025, till July 2025, 2 acquisitions happened in AdTech sector in India.
Here are some recent, important acquisitions in AdTech sector in India:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jul 09, 2025 | - | |
Business Acquisition | Mar 06, 2025 | ||
Business Acquisition | Jul 11, 2023 | ||
Business Acquisition | Mar 02, 2023 | ||
Business Acquisition | Feb 10, 2023 |
Acquisition trends in AdTech sector in India
Here are the acquisition trends in AdTech sector in India:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | 2 |
2024 | - |
2023 | 3 |
2022 | 2 |
2021 | 1 |
2020 | 1 |
2019 | 2 |
2018 | 3 |
2017 | 2 |
IPOs in AdTech in India
In the year 2025, till July 2025, 1 IPO happened in AdTech sector in India.
Here are some recent, important IPOs in AdTech sector in India:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Jul 04, 2025 | Bombay Stock Exchange (BSE) | |
May 14, 2020 | National Stock Exchange (NSE) | |
Aug 08, 2019 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) |
Colleges which produce the most AdTech companies in India
Companies founded by alumni from top colleges in the AdTech in India
Most number of AdTech startups in India have been founded by alumni from BITS Pilani, IIT Bombay and IIT Delhi.
College | No. of companies |
|---|---|
BITS Pilani | 12 |
IIT Bombay | 11 |
IIT Delhi | 11 |
IIM Ahmedabad | 10 |
IIT Kanpur | 9 |
IIT Kharagpur | 7 |
Indian School of Business | 7 |
IIM Calcutta | 5 |
IIT Roorkee | 5 |
IIT Madras | 4 |
Total funding in AdTech companies founded by alumni from top colleges in India
In the last 10 years, Indian School of Business, IIT Kanpur and IIT Roorkee graduates' AdTech companies in India have raised the most funding among top colleges.
College | Total Funding |
|---|---|
Indian School of Business | $1.23B |
IIT Kanpur | $1.23B |
IIT Roorkee | $1.23B |
Harvard Business School | $816M |
BITS Pilani | $214M |
Harvard University | $97M |
IIT Bombay | $27.4M |
Indian Institute Of Management–Lucknow | $25.8M |
IIT Delhi | $25.6M |
National University of Singapore (NUS) | $10M |
Top News in AdTech in India
•
Mobavenue's AI Tech Platforms Win '2025 Champions of Scale' Award at Aerospike SummitBusinessFortNight•Sep 30, 2025•Mobavenue
•
Lemma strengthens sales team with hires across Mumbai, Delhi, and Bengaluru
BestMediaInfo•Jun 19, 2025•Lemma, , Wootag, Tata Play and 1 other
•
InMobi Advertising Launches InMobi Buyer Hub, a Self-Service Programmatic PlatformDestinationcrm•Jun 13, 2025•InMobi
•
•
•
•
•
•
InMobi Opens New Lucknow Office to Create Local OpportunitiesAnalytics India Magazine•Mar 11, 2025•InMobi
•
