About AdTech sector in United States
The AdTech sector in United States comprises 3.76K companies, including 1.18K funded companies having collectively raised $23.7B in venture capital money and private equity. Out of these, 815 are Series A+ funded, and 10 have achieved unicorn status.
AdTech sector in United States has seen 586 acquisitions and 47 IPOs. This represents almost 16.8% of all such companies - which is higher than the 4.3% exit rate of tech companies in general.
This sector includes technologies that enable the programmatic buying and selling of advertisements.
AdTech sector is also known as Advertising Technology or Advertising Tech.
All companies that provide technology, software, and tools that are used to deliver, control and target digital display advertisements and search advertisements. Also includes technology enablers to the Ad Tech space - Ad performance, Ad verification etc. Media agencies and generic data providers (first party and third party) companies. Companies for which Ad Technology is not a part of their core business are excluded.
Top AdTech Companies in United States
There are 3,759 AdTech startups in United States which include data.ai, Adobe, AppsFlyer, DoubleVerify, Taboola. Out of these, 1,184 startups are funded, with 815 having secured Series A+ funding, and 10 achieving unicorn status.
2026 has seen the creation of 30 AdTech startups in United States. Over the past 10 years, an average of 122 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Stanford University, Harvard University and University of Pennsylvania.
Here is the list of top AdTech startups in United States
1. data.ai
AI based market data analysis for generating consumer insights. It visualizes market data to acquire and retain customers, prioritize the roadmap, enter new markets, and optimize ROI. The features of the software include advertisement spend analysis, revenue, and usage tracking, customization of data ingestion, data collaboration and benchmarking, and more.
Key facts about data.ai
- Founded Year: 2010
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $157M
- Investors: Sequoia Capital, Greycroft and 16 Others
- Latest Funding Round: Series E, Jan 14, 2016, $*****
- Tracxn Score: 81/100 What is this?
- Competitors Rank: 1 of 2,013 Competitors
2. Adobe
AI powered marketing creative management and customer journey management platform. It enables users to create, deliver, and optimize digital content and applications. The platform allows users to create and augment content tailored to specific characters, brand styles, or campaigns. It generates videos from a text prompt or image. The platform combines real-time insights and scaled content activation with journey orchestration to optimize individual experiences across different channels.
Key facts about Adobe
- Founded Year: 1982
- Location: San Jose (United States)
- Stage: Public
- Investors: Apple, IDG Ventures Vietnam and 15 Others
- Latest Funding Round: Series A, 1985, $*****
- Tracxn Score: 81/100 What is this?
- Competitors Rank: 4 of 5,964 Competitors
3. AppsFlyer
Provider of software for mobile attribution and marketing data analytics. This technology tracks user engagement across mobile applications, websites, and connected television platforms. It provides tools for deep linking, fraud prevention, and data collaboration to measure advertising performance. The software integrates cross-platform signals to assist in optimizing marketing spend and user acquisition strategies. It also includes features for managing creative assets and audience segmentation to improve conversion rates.
Key facts about AppsFlyer
- Founded Year: 2011
- Location: San Francisco (United States)
- Stage: Series E
- Total Funding till date: $1.3B
- Investors: Fidelity Growth Partners Europe, Pitango and 23 Others
- Latest Funding Round: Conventional Debt, Aug 25, 2026, $*****
- Tracxn Score: 77/100 What is this?
- Competitors Rank: 1 of 383 Competitors
4. DoubleVerify
Provider of media effectiveness platform utilising measurement data and dynamic optimisation. The platform offers tools for verifying media quality, optimising performance, and proving tangible outcomes. It provides solutions for advertisers, marketplaces, and publishers. The platform supports various channels, including social media, streaming television, and commerce media.
Key facts about DoubleVerify
- Founded Year: 2008
- Location: New York City (United States)
- Stage: Acquired
- Total Funding till date: $396M
- Investors: JMI Management, Tiger Global Management and 12 Others
- Latest Funding Round: Series D, Oct 28, 2020, $*****
- Tracxn Score: 75/100 What is this?
- Competitors Rank: 1 of 43 Competitors
5. Taboola
Provider of a platform for advertising and driving digital performance. It offers tools for advertisers to manage campaigns and optimize performance. The platform provides solutions for audience targeting and creative ad experiences. It helps businesses increase website engagement, drive leads, and facilitate online purchases.
Key facts about Taboola
- Founded Year: 2007
- Location: New York City (United States)
- Stage: Public
- Total Funding till date: $160M
- Investors: Daily Mail, Evergreen Venture Partners and 26 Others
- Latest Funding Round: Post IPO, Nov 28, 2022, $*****
- Tracxn Score: 75/100 What is this?
- Competitors Rank: 1 of 552 Competitors
Companies founded year-on-year in the AdTech sector in United States
30 new startups have been founded so far in 2026 in the AdTech sector in United States. 196 AdTech startups in United States were founded in 2018 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 30 |
2025 | 63 |
2024 | 75 |
2023 | 112 |
2022 | 86 |
2021 | 119 |
2020 | 175 |
2019 | 184 |
2018 | 196 |
2017 | 180 |
Stage-wise distribution of AdTech sector companies in United States
Out of the total 3,759 AdTech companies in United States, 1,184 have secured funding. Among them, 815 have reached Series A or higher, and 717 to Series B or beyond.
Founded - 3,759
Funded - 1,184
Series A+ - 815
Series B+ - 717
Series C+ - 680
Company Stage | No. of companies |
|---|---|
Founded | 3,759 |
Funded | 1,184 |
Series A+ | 815 |
Series B+ | 717 |
Series C+ | 680 |
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Funding Trends in the AdTech sector in United States
Total funding year-on-year in the AdTech sector in United States
The AdTech sector in United States saw a total funding of more than $10.8B in the last 10 years. The most amount of funding was in 2021 at more than $1.7B. There has been a total funding of $1.54B in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $1.54B |
2025 | $1.35B |
2024 | $378M |
2023 | $732M |
2022 | $1.43B |
2021 | $1.7B |
2020 | $970M |
2019 | $455M |
2018 | $1.12B |
2017 | $1.12B |
Recent Funding Rounds in AdTech in United States
In the year 2026, till August 2026, AdTech companies in United States have raised $1.14B in equity funding across 17 rounds.
In the same period last year (i.e. till August 2025), AdTech companies in United States had raised $158M across 25 rounds.
So, 2026 has seen a 618.07% rise in funding in AdTech companies in United States as compared to 2025.
Here are some recent, important funding rounds in AdTech companies in United States:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 4991 | Aug 06, 2026 | ||
Series C | 2181 | Aug 04, 2026 | - | |
Series E | 5577 | Jun 22, 2026 | ||
Series B | 4583 | Jun 18, 2026 | - | |
Series A | 6267 | May 12, 2026 | and 3 more |
Top Investors in AdTech in United States
First Round Capital is the top investor in AdTech companies in United States based on number of companies invested.
Here are some top investors in AdTech companies in United States:
Investor | Location | Top Portfolio Companies |
|---|---|---|
San Francisco (United States) | ||
Ho Chi Minh City (Vietnam) | ||
Palo Alto (United States) | ||
New York City (United States) | ||
Menlo Park (United States) |
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M&A activity in AdTech sector in United States
In the year 2026, till August 2026, 11 acquisitions happened in AdTech sector in United States. Last year, in 2025, a total of 21 acquisitions happened in AdTech sector in United States.
Here are some recent, important acquisitions in AdTech sector in United States:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Aug 14, 2026 | ||
Business Acquisition | Aug 07, 2026 | ||
Business Acquisition | Jul 14, 2026 | - | |
Business Acquisition | Jun 23, 2026 | ||
Business Acquisition | Jun 22, 2026 |
Acquisition trends in AdTech sector in United States
Here are the acquisition trends in AdTech sector in United States:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 11 |
2025 | 21 |
2024 | 17 |
2023 | 12 |
2022 | 26 |
2021 | 55 |
2020 | 24 |
2019 | 31 |
2018 | 33 |
2017 | 47 |
IPOs in AdTech in United States
In the year 2023, till November 2023, 1 IPO happened in AdTech sector in United States.
Here are some recent, important IPOs in AdTech sector in United States:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Nov 17, 2023 | Euronext Exchange (Euronext) | |
Dec 23, 2021 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Jul 23, 2021 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Jun 30, 2021 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Jun 30, 2021 | National Association of Securities Dealers Automated Quotations (NASDAQ) |
Colleges which produce the most AdTech companies in United States
Companies founded by alumni from top colleges in the AdTech in United States
Most number of AdTech startups in United States have been founded by alumni from Stanford University, Harvard University and University of Pennsylvania.
College | No. of companies |
|---|---|
Stanford University | 53 |
Harvard University | 36 |
University of Pennsylvania | 32 |
Massachusetts Institute of Technology | 28 |
University of California (Berkeley) | 26 |
University of California (Los Angeles) | 25 |
Harvard Business School | 22 |
Carnegie Mellon University | 17 |
Columbia University | 14 |
Cornell University | 14 |
Total funding in AdTech companies founded by alumni from top colleges in United States
In the last 10 years, University of Pennsylvania graduates' AdTech companies in United States have raised the most funding among top colleges. Wharton School alumni are second, and Stanford University alumni are third.
College | Total Funding |
|---|---|
University of Pennsylvania | $2.45B |
Wharton School | $2B |
Stanford University | $1.95B |
Technion Israel Institute Technology | $1.69B |
University of California (Berkeley) | $1.21B |
Massachusetts Institute of Technology | $706M |
Stanford Business School | $557M |
Harvard University | $532M |
University of California (Los Angeles) | $427M |
Cornell University | $311M |
Top News in AdTech in United States
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ContextLogic Holdings Inc. Publishes Q&A Following Second Quarter 2026 ResultsGlobeNewswire•Aug 21, 2026•Context Logic
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Burke,Inc. and Verve Partner to Build the Future of Decision IntelligencePR Newswire•Aug 20, 2026•Verve, Burke
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ContextLogic Holdings Inc. Reports Second-Quarter 2026 Financial ResultsGlobeNewswire•Aug 14, 2026•Context Logic
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Magnite Non-GAAP EPS of $0.26 in-line, revenue of $192.82M beats by $12.12M (NASDAQ:MGNI)Seeking Alpha•Aug 05, 2026•Magnite
