About Consumer Goods sector in India
The Consumer Goods sector in India comprises 43K companies, including 2.37K funded companies having collectively raised $20B in venture capital money and private equity. Out of these, 1.19K are Series A+ funded, and 5 have achieved unicorn status.
Consumer Goods sector in India has seen 307 acquisitions and 487 IPOs.
This sector includes companies engaged in the production, wholesale packaging, and physical distribution of retail merchandise intended for direct individual consumption.
Consumer Goods sector is also known as Consumer Packaged Goods, CPG Sector or FMCG Products Industry.
It includes fast-moving consumer goods (FMCG), packaged food and beverage products, household cleaning agents, personal hygiene cosmetics, and standard durable household appliances. It excludes specialized enterprise software systems, heavy industrial manufacturing factory tools, and physical raw construction materials.
Top Consumer Goods Companies in India
There are 42,984 Consumer Goods startups in India which include Lenskart, GIVA, BlueStone, Licious, Bombay Shaving. Out of these, 2,369 startups are funded, with 1,186 having secured Series A+ funding, and 5 achieving unicorn status.
2026 has seen the creation of 798 Consumer Goods startups in India. Over the past 10 years, an average of 1,511 new companies have been launched annually. Notably, several of these startups have been founded by alumni of IIT Delhi, Indian School of Business and IIM Ahmedabad.
Here is the list of top Consumer Goods startups in India
1. Lenskart
Online eyewear retailer offering a range of eyeglasses, sunglasses, and contact lenses for sale. It is an eyewear company offering a wide range of eyeglasses, sunglasses, and contact lenses through its e-commerce platform and physical stores. The company utilizes technology-driven features such as 3D try-on and prescription services to enhance customer experience.
Key facts about Lenskart
- Founded Year: 2008
- Location: Gurugram (India)
- Stage: Public
- Total Funding till date: $981M
- Investors: Unilazer Ventures, TPG and 55 Others
- Latest Funding Round: Series I, Jul 21, 2023, $*****
- Tracxn Score: 88/100 What is this?
- Competitors Rank: 1 of 81 Competitors
2. GIVA
Retailer of silver, gold, and lab-grown diamond jewellery. The company offers a variety of jewellery items, including rings, necklaces, pendants, bracelets, and earrings. It also provides personalized jewellery options and gift cards. ```
Key facts about GIVA
- Founded Year: 2019
- Location: Bengaluru (India)
- Stage: Series C
- Total Funding till date: $133M
- Investors: IQ Capital, Premji Invest and 82 Others
- Latest Funding Round: Angel, May 25, 2026, $*****
- Tracxn Score: 85/100 What is this?
- Competitors Rank: 1 of 496 Competitors
3. BlueStone
Retailer of gold diamond platinum and gemstone jewellery and coins. This business provides various accessories including rings earrings pendants bangles bracelets necklaces and chains. It offers products crafted from precious metals and stones for men women and children. The inventory includes items for daily wear and special occasions. Customers can purchase gold coins in different weights and purities. The business maintains an online store and physical retail outlets to facilitate product sales. It provides services related to the exchange and buyback of jewellery items.
Key facts about BlueStone
- Founded Year: 2011
- Location: Bengaluru (India)
- Stage: Public
- Total Funding till date: $255M
- Investors: Accel, Iron Pillar and 64 Others
- Latest Funding Round: Conventional Debt, May 14, 2025, $*****
- Tracxn Score: 83/100 What is this?
- Competitors Rank: 2 of 494 Competitors
4. Licious
Retailer of fresh meat products available for online consumer purchase. This business facilitates the digital procurement of various raw meat items. Customers select products through an online interface for delivery. The operation focuses on the distribution of perishable food goods directly to households.
Key facts about Licious
- Founded Year: 2015
- Location: Bengaluru (India)
- Stage: Series G
- Total Funding till date: $490M
- Investors: Mayfield, Amansa Capital and 67 Others
- Latest Funding Round: Series G, Sep 21, 2023, $*****
- Tracxn Score: 83/100 What is this?
- Competitors Rank: 1 of 212 Competitors
Online brand offering grooming and personal care products for mens. The company offers range of offerings includes shaving kits, razors and blades, pre-shave and post-shave products, beard care kits, skincare solutions, hair care, bath care products, and fragrances like perfumes and deodorants tailored to mens preferences. It also offers durable, technologically advanced trimmers for beard, hair, and body grooming with precise blades and long battery life.
Key facts about Bombay Shaving
- Founded Year: 2015
- Location: Gurugram (India)
- Stage: Series D
- Total Funding till date: $69.8M
- Investors: Sixth Sense Ventures, Colgate Palmolive and 101 Others
- Latest Funding Round: Series D, Nov 12, 2025, $*****
- Tracxn Score: 81/100 What is this?
- Competitors Rank: 1 of 55 Competitors
Companies founded year-on-year in the Consumer Goods sector in India
798 new startups have been founded so far in 2026 in the Consumer Goods sector in India. 2,448 Consumer Goods startups in India were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 798 |
2025 | 413 |
2024 | 1,172 |
2023 | 1,553 |
2022 | 1,557 |
2021 | 1,970 |
2020 | 2,448 |
2019 | 1,994 |
2018 | 1,727 |
2017 | 1,487 |
Stage-wise distribution of Consumer Goods sector companies in India
Out of the total 42,984 Consumer Goods companies in India, 2,369 have secured funding. Among them, 1,186 have reached Series A or higher, and 945 to Series B or beyond.
Founded - 42,984
Funded - 2,369
Series A+ - 1,186
Series B+ - 945
Series C+ - 879
Company Stage | No. of companies |
|---|---|
Founded | 42,984 |
Funded | 2,369 |
Series A+ | 1,186 |
Series B+ | 945 |
Series C+ | 879 |
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Funding Trends in the Consumer Goods sector in India
Total funding year-on-year in the Consumer Goods sector in India
The Consumer Goods sector in India saw a total funding of more than $15B in the last 10 years. The most amount of funding was in 2019 at more than $2.47B. There has been a total funding of $724M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $724M |
2025 | $1.54B |
2024 | $1.81B |
2023 | $1.57B |
2022 | $2.09B |
2021 | $2.16B |
2020 | $764M |
2019 | $2.47B |
2018 | $949M |
2017 | $954M |
Recent Funding Rounds in Consumer Goods in India
In the year 2026, till August 2026, Consumer Goods companies in India have raised $682M in equity funding across 193 rounds.
In the same period last year (i.e. till August 2025), Consumer Goods companies in India had raised $865M across 316 rounds.
So, 2026 has seen a 21.19% drop in funding in Consumer Goods companies in India as compared to 2025.
Here are some recent, important funding rounds in Consumer Goods companies in India:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 3226 | Aug 26, 2026 | and 3 more | |
Series D | 8009 | Aug 24, 2026 | ||
Seed | 3173 | Aug 22, 2026 | ||
Seed | 1984 | Aug 20, 2026 | ||
Seed | 2656 | Aug 20, 2026 |
Top Investors in Consumer Goods in India
Brand Capital is the top investor in Consumer Goods companies in India based on number of companies invested.
Here are some top investors in Consumer Goods companies in India:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Mumbai (India) | ||
Greenwich (United States) | ||
Bengaluru (India) | ||
Singapore (Singapore) | ||
Mumbai (India) |
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M&A activity in Consumer Goods sector in India
In the year 2026, till August 2026, 24 acquisitions happened in Consumer Goods sector in India. Last year, in 2025, a total of 33 acquisitions happened in Consumer Goods sector in India.
Here are some recent, important acquisitions in Consumer Goods sector in India:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Aug 18, 2026 | ||
Business Acquisition | Aug 13, 2026 | - | |
Business Acquisition | Aug 04, 2026 | ||
Business Acquisition | Jul 27, 2026 | ||
Business Acquisition | Jul 15, 2026 |
Acquisition trends in Consumer Goods sector in India
Here are the acquisition trends in Consumer Goods sector in India:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 24 |
2025 | 33 |
2024 | 36 |
2023 | 26 |
2022 | 57 |
2021 | 42 |
2020 | 13 |
2019 | 13 |
2018 | 9 |
2017 | 14 |
IPOs in Consumer Goods in India
In the year 2026, till August 2026, 19 IPOs happened in Consumer Goods sector in India.
Here are some recent, important IPOs in Consumer Goods sector in India:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Aug 24, 2026 | National Stock Exchange (NSE), Bombay Stock Exchange (BSE) | |
Aug 18, 2026 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) | |
Jul 03, 2026 | Bombay Stock Exchange (BSE) | |
Jul 01, 2026 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) | |
Jul 01, 2026 | Bombay Stock Exchange (BSE) |
Colleges which produce the most Consumer Goods companies in India
Companies founded by alumni from top colleges in the Consumer Goods in India
Most number of Consumer Goods startups in India have been founded by alumni from IIT Delhi, Indian School of Business and IIM Ahmedabad.
College | No. of companies |
|---|---|
IIT Delhi | 83 |
Indian School of Business | 74 |
IIM Ahmedabad | 66 |
IIT Bombay | 51 |
BITS Pilani | 47 |
IIM Calcutta | 42 |
IIT Kharagpur | 37 |
IIM Bangalore | 33 |
London School of Economics and Political Science | 31 |
Harvard Business School | 25 |
Total funding in Consumer Goods companies founded by alumni from top colleges in India
In the last 10 years, IIM Bangalore graduates' Consumer Goods companies in India have raised the most funding among top colleges. BITS Mesra alumni are second, and BIT Mesra alumni are third.
College | Total Funding |
|---|---|
IIM Bangalore | $1.32B |
BITS Mesra | $992M |
BIT Mesra | $988M |
McGill University | $981M |
Indian Institute Of Management–Lucknow | $753M |
IIM Ahmedabad | $729M |
IIT Delhi | $567M |
IIT Bombay | $565M |
Indian School of Business | $513M |
IIM Calcutta | $502M |
Top News in Consumer Goods in India
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Phitku Launches Mouth Paste, Expanding into Oral Care with 'Eliminate. Don't Mask.' PhilosophyThe Tribune•Aug 27, 2026•Phitku
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Paragon Joins Applied Rating Hub to Expand Broker Access to Household Insurance ProductsGlobeNewswire•Aug 25, 2026•Applied, Paragon
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Dot & Key Skincare Launches India's First 15-Shade Tinted Sunscreen RangeThe Tribune•Aug 25, 2026•Dot & Key
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Pebble Time 2 Review: The Perfect Smartwatch for a Select Group of PeopleEngadget•Aug 25, 2026•Pebblecart
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The Body Shop Expands Retail Presence with New Store in GurugramBusiness Wire India•Aug 21, 2026•The Body Shop India
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Cellecor Gadgets Signs Preliminary Deal for First Overseas Manufacturing Hub in LiberiaOdishaDiary•Aug 19, 2026•Cellecor
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HUL-owned Minimalist's FY26 revenue jumps 36% to Rs 690 crore; PAT turns positiveMoneycontrol•Aug 17, 2026•Minimalist
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Insight Cosmetics Aims for Rs 500 Cr Revenue in 12-18 Months Through Omnichannel ExpansionBusiness Review Live•Jul 31, 2026•Insight Cosmetics
