How many total Embedded Finance companies are there in United States?

As of May 2026, United States has 834 active Embedded Finance companies.

How many Embedded Finance companies in United States are funded?

As of May 2026, 486 companies have received funding in this sector.

What is the total funding raised by Embedded Finance companies in United States?

Embedded Finance companies in United States have collectively raised $24.6B in funding till date.

Which is the highest funded Embedded Finance company in United States?

As of May 2026, Plaid has raised $1.32B in funding, highest among the funded Embedded Finance companies in United States.

How many Embedded Finance unicorns are there in United States?

United States has produced 12 unicorns in the Embedded Finance sector till date.

List of 994 Embedded Finance Startups in United States & Market Trends (May 2026)

Q: Who are the top investors in Embedded Finance companies in United States?

The top investors in Embedded Finance companies in United States by number of investments are Y Combinator and Plug and Play Tech Center.

The Embedded Finance sector in United States comprises 994 companies, including 486 funded companies having collectively raised $24.6B in venture capital money and private equity. Out of these, 277 are Series A+ funded, and 12 have achieved unicorn status.

Embedded Finance sector in United States has seen 122 acquisitions and 14 IPOs. This represents almost 13.7% of all such companies - which is higher than the 5.0% exit rate of tech companies in general.

This sector includes companies providing solutions for Non-Financial companies to integrate/embed financial services like banking, payments, lending, etc with their main offerings.

It includes companies that are providing embedded banking, embedded insurance, embedded lending, and embedded investment solutions. It excludes companies that are using embedded finance solutions, payment gateways, banking software suite, Internet First Lenders, Internet First Insurers, and Internet First Bank

Key Metrics

Total Companies

994

Top Companies

Square, Sunbit & more

Total Funding

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

IPOs

Acquisitions

122

View complete details of this sector

There are 994 Embedded Finance startups in United States which include Square, Sunbit, Paxos, Snap Finance, Sezzle. Out of these, 486 startups are funded, with 277 having secured Series A+ funding, and 12 achieving unicorn status.

Over the past 10 years, an average of 53 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Harvard University, Stanford University and Wharton School.

1. Square

Provider of POS solutions for retail businesses. Its features includes live chat, online ordering, payments, delivery management, shipment, and more. It offers solutions for grocery stores, restaurants, cafes, and more.

Key facts about Square

Founded Year: 2009
Location: San Francisco (United States)
Stage: Public
Total Funding till date: $520M
Investors: Victory Park Capital Advisors, GIC and 59 Others
Latest Funding Round: Post IPO, Mar 03, 2020, $*****
Tracxn Score: 82/100 What is this?
Competitors Rank: 3 of 4,802 Competitors

2. Sunbit

Online platform for point of sale financing. It enables retailers to split a shopper's purchase into smaller payments. Customers get the option to choose from multiple repayment plans. It provides a tablet and a scanner for retailers/sales associates and provides training to store associates on its usage. Customers can keep track of the payments through the application.

Key facts about Sunbit

Founded Year: 2016
Location: Los Angeles (United States)
Stage: Series D
Total Funding till date: $159M
Investors: Zeev Ventures, Group 11 and 18 Others
Latest Funding Round: Conventional Debt, Nov 04, 2024, $*****
Tracxn Score: 77/100 What is this?
Competitors Rank: 2 of 89 Competitors

View full list of companies in this sector

3. Paxos

Blockchain-based settlement solutions for financial institutions. It features a blockchain settlement platform for post-trade settlements across capital markets, solutions for payments, money movement, settlement, and more. The platform reduces counterparty risk and increases balance sheet efficiencies, real-time tracking and transparent audibility, and process automation.

Key facts about Paxos

Founded Year: 2012
Location: New York City (United States)
Stage: Series D
Total Funding till date: $535M
Investors: RRE Ventures, Liberty City Ventures and 33 Others
Latest Funding Round: Series D, Jan 21, 2022, $*****
Tracxn Score: 77/100 What is this?
Competitors Rank: 1 of 125 Competitors

4. Snap Finance

Provider of merchandise financing through partner stores. It provides users with providing point-of-sale instalment financing as well as pay later facility on their own balance sheet. It is also an online merchandise financing company providing personal credit to individuals with no credit to shop at the company's partner merchandise stores.

Key facts about Snap Finance

Founded Year: 2012
Location: Salt Lake City (United States)
Stage: Series B
Total Funding till date: $30.1M
Investors: Summit Partners, Rock Creek Capital and 1 Other
Latest Funding Round: Series B, Oct 03, 2022, $*****
Tracxn Score: 76/100 What is this?
Competitors Rank: 4 of 86 Competitors

5. Sezzle

Online platform for point of sale financing. It enables consumers to make installment payments for online and offline products at partnered stores. Repayments are auto-debited from the users registered bank account. It enables consumers to shop at multiple stores including footwear, home appliances, electronics, arts, pets, sports, outdoors, and more. It offers a dashboard for discovering stores, managing existing orders, rescheduling future payments, and more. The application is available on Android and iOS platforms.

Key facts about Sezzle

Founded Year: 2016
Location: Minneapolis (United States)
Stage: Acquired
Total Funding till date: $17.5M
Investors: E-Merge, Continental Investors and 9 Others
Latest Funding Round: Post IPO, Jul 15, 2021, $*****
Tracxn Score: 75/100 What is this?
Competitors Rank: 6 of 95 Competitors

Access the full list of 994 Embedded Finance Startups in United States

Companies founded year-on-year in the Embedded Finance sector in United States

107 Embedded Finance startups in United States were founded in 2021 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	-
2025	8
2024	26
2023	43
2022	62
2021	107
2020	81
2019	77
2018	72
2017	57

Stage-wise distribution of Embedded Finance sector companies in United States

Out of the total 994 Embedded Finance companies in United States, 486 have secured funding. Among them, 277 have reached Series A or higher, and 207 to Series B or beyond.

Founded - 994

Funded - 486

Series A+ - 277

Series B+ - 207

Series C+ - 166

Company Stage	No. of companies
Founded	994
Funded	486
Series A+	277
Series B+	207
Series C+	166

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Total funding year-on-year in the Embedded Finance sector in United States

The Embedded Finance sector in United States saw a total funding of more than $21.6B in the last 10 years. The most amount of funding was in 2022 at more than $3.93B.

Total Funding

Year	Total Funding
2025	$2.02B
2024	$1.33B
2023	$1.03B
2022	$3.93B
2021	$3.7B
2020	$2.89B
2019	$1.75B
2018	$2.61B
2017	$1.54B

Recent Funding Rounds in Embedded Finance in United States

In the year 2025, till December 2025, Embedded Finance companies in United States have raised $1.34B in equity funding across 57 rounds. In the same period last year (i.e. till December 2024), Embedded Finance companies in United States had raised $668M across 46 rounds. So, 2025 has seen a 100.33% rise in funding in Embedded Finance companies in United States as compared to 2024.

Here are some recent, important funding rounds in Embedded Finance companies in United States:

Company	Round Raised	Amount Raised	Funding Date	Investors
Imprint	Series D	3977	Dec 18, 2025	Khosla Ventures and 6 more
Origence	Seed	1015	Dec 08, 2025	-
TidalWave	Series A	2320	Nov 21, 2025	DR Horton and 2 more
Made Card	Seed	5694	Nov 20, 2025	Jump Capital and 3 more
Kaaj.ai	Seed	2988	Nov 19, 2025	Kindred Ventures and 1 more

See a more detailed list of funding rounds

Y Combinator is the top investor in Embedded Finance companies in United States based on number of companies invested.

Here are some top investors in Embedded Finance companies in United States:

Investor	Location	Top Portfolio Companies
Y Combinator	Mountain View (United States)	Modern Treasury, Arcus, Method and Mono
Plug and Play Tech Center	Sunnyvale (United States)	Zero Hash, Arcus, Finix and Tint
Techstars	New York City (United States)	Plentina, Kard, Solid and Level Goals
QED Investors	Alexandria (United States)	Treasury Prime, Zebit, Tint and Coverforce
Accel	Palo Alto (United States)	Deserve, Galileo, Orum and Yodlee

See a more detailed list of investors

In the year 2026, till January 2026, 1 acquisition happened in Embedded Finance sector in United States. Last year, in 2025, a total of 16 acquisitions happened in Embedded Finance sector in United States.

Here are some recent, important acquisitions in Embedded Finance sector in United States:

Company	Acquisition Type	Acquisition Date	Acquirers
Mono	Business Acquisition	Jan 05, 2026	Flutterwave
Fordefi	Business Acquisition	Nov 25, 2025	Paxos
SquareRisk	Business Acquisition	Oct 13, 2025	Bold Penguin
Tenor	Business Acquisition	Oct 07, 2025	Juniper Square
Sayata	Business Acquisition	Sep 02, 2025	Penn-America Underwriters

See a more detailed list of acquisitions

Acquisition trends in Embedded Finance sector in United States

Here are the acquisition trends in Embedded Finance sector in United States:

Total Number of Acquisitions

Year	No. of companies
2026	1
2025	16
2024	6
2023	13
2022	10
2021	13
2020	17
2019	11
2018	9
2017	4

In the year 2021, till September 2021, 4 IPOs happened in Embedded Finance sector in United States.

Here are some recent, important IPOs in Embedded Finance sector in United States:

Company	IPO Date	Exchange Symbol
Enact	Sep 16, 2021	National Association of Securities Dealers Automated Quotations (NASDAQ)
Sezzle	May 28, 2021	National Association of Securities Dealers Automated Quotations (NASDAQ)
Katapult	Apr 21, 2021	National Association of Securities Dealers Automated Quotations (NASDAQ)
Affirm	Jan 13, 2021	National Association of Securities Dealers Automated Quotations (NASDAQ)
Zebit	Oct 26, 2020	Australian Securities Exchange (ASX)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the Embedded Finance in United States

Most number of Embedded Finance startups in United States have been founded by alumni from Harvard University, Stanford University and Wharton School.

College	No. of companies
Harvard University	27
Stanford University	24
Wharton School	20
University of Pennsylvania	17
Massachusetts Institute of Technology	12
Harvard Business School	11
Carnegie Mellon University	9
Duke University	9
University of California (Berkeley)	9
Columbia University	8

Total funding in Embedded Finance companies founded by alumni from top colleges in United States

In the last 10 years, Duke University graduates' Embedded Finance companies in United States have raised the most funding among top colleges. Stanford University alumni are second, and Harvard University alumni are third.

College	Total Funding
Duke University	$3.52B
Stanford University	$2.8B
Harvard University	$2.45B
Massachusetts Institute of Technology	$1.71B
Wharton School	$1.52B
Harvard Business School	$1.51B
University of Michigan - Stephen M. Ross School of Business	$1.41B
Tel Aviv University	$1.33B
Stanford Business School	$1.09B
Ben-Gurion University of The Negev	$1.07B