When was Afiniti founded?

Afiniti was founded in 2006 and became a unicorn in 2018, reaching the milestone in 12 years. It raised its 1st funding round 8 years after its incorporation.

Where is Afiniti located?

Afiniti is headquartered in Dublin, Ireland. It is registered at 13 Queen's Road, Aberdeen, AB15 4YL.

How many employees does Afiniti have?

As of May 31, 2026, the latest employee count at Afiniti is 1147.

Is Afiniti a funded company?

Afiniti is a funded company, having raised a total of $104M across 4 funding rounds to date. The company's 1st funding round was a $26.5M Series C round, raised on Jul 2014.

How much is Afiniti worth?

The latest valuation of Afiniti is $1.6B as of Apr 14, 2017.

When was the latest funding round of Afiniti?

Afiniti's latest funding was a $150M Conventional Debt round on Jul 07, 2020, with participation from 1 investor.

Is Afiniti a Customer Service Software company?

The primary sectors of Afiniti are Customer Service Software and Artificial Intelligence.

Where does Afiniti rank among its competitors?

Afiniti ranks 9th amongst 283 active competitors, of which 56 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was GreyLabs, which secured $9.6M in Jul, 2025.

Who are the top competitors of Afiniti?

Afiniti's top competitors include NICE, Invoca and Luminoso. Among them, GreyLabs secured the most recent funding round in July, 2025.

Afiniti - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that Afiniti operate in

Afiniti serves in the Native AI market segments.The primary business model of Afiniti is:

Native AI > Artificial Intelligence > ***** **** > ***** ******

Company Details

Afiniti offers an AI-based customer interaction analytics solution for businesses. This solution analyzes customer interactions and on the basis of their behavioral traits, it pairs customers and support agents. Whenever a customer reaches out to a customer support team through chat, email, or other media, it provides a unique customer identification number and starts the data chaining process which can be used to assign appropriate support agents to the customer. This process reduces customer turn around time and improves the efficiency of their works. Clients include Sky, Virgin Media, Casers, and AXA Direct.

Website: www.afiniti.com/
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Registered Address: 13 Queen's Road, Aberdeen, AB15 4YL

Key Metrics

Founded Year

2006

Location

Dublin, Ireland

Stage

Series D

Total Funding

$104M in 4 rounds

Latest Funding Round

Conventional Debt, Jul 07, 2020, $150M

Post Money Valuation

$1.6B as on Apr 14, 2017

Investors

Greyrock Investments & 18 more

Ranked

9^th among 283 active competitors

Employee Count

1,147 as on May 31, 2026

Similar Companies

Dialpad & 1360 more

View Afiniti's full profile

Afiniti is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
AFINITI INC. CIN: 550872266 , United States, Active		-	213 (As on Dec 31, 2024)	-
AFINITI LIMITED CIN: SC202137 , United Kingdom, Active	Dec 05, 1999	-	3 (As on Dec 31, 2019)

Afiniti has raised a total funding of $104M over 4 rounds. Its first funding round was on Jul 2014. Its latest funding round was a Conventional Debt round on Jul 07, 2020 for $150M. 1 investor participated in its latest round. Afiniti has 14 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Afiniti:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 07, 2020	$150M	Conventional Debt	-	-	-	Vistacreditpartners
Oct 23, 2018	$60M	Conventional Debt	-	-	-	GAM, The Resource Group, Zeke Capital Advisors, Ivan Seidenberg, Fred Ryan
Oct 28, 2016	$77.8M	Series D	-	-	-	GAM, The Resource Group, Zeke Capital Advisors, Ivan Seidenberg, Fred Ryan

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View details of Afiniti's funding rounds and investors

Afiniti's Board of Directors

Afiniti's board has 1 active member. Alan James Carmichael is independent board member.

Here is the list of Afiniti's board of directors:

Name	Type	Representing	Status	Duration
Corrina Ann Jorgensen	Team	-	Past	15y 10m
Alan James Carmichael	Independent board member	-	Current	25y 11m
Peter Bailey	Independent board member	-	Past	1y 9m
Christopher Tanner	Independent board member	-	Past	3y 3m
Neville Brauer	Independent board member	-	Past	16y 8m
Roger Gordon Connon	Independent board member	-	Past	0y 5m
Tony Mccandless	Independent board member	-	Past	0y 2m
Nicola Diane Mair	Independent board member	-	Past	3y 4m

Afiniti's employee count trend

Afiniti has 1,147 employees as of May 26. Here is Afiniti's employee count trend over the years:

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Top competitors of Afiniti include NICE, Invoca and Luminoso. Here is the list of Top 10 competitors of Afiniti, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	NICE 1986, Hoboken (United States), Public	Cloud based platform offering customer experience management software	-	SAIC Capital, H.I.G. Capital & 9 others	75/100
2nd	Invoca 2008, Santa Barbara (United States), Series F	Developer of conversation analytics software for marketing, sales, and contact centers	$202M	SLW, Accel & 21 others	71/100
3rd	Luminoso 2010, Boston (United States), Series B	AI based text analytics solution provider	$31.7M	DVI Equity Partners, Raptor Group & 12 others	66/100
4th	Sabio 1998, London (United Kingdom), Early Stage	Cloud based contact centre performance management platform	$29.2M	Ocorian, Horizon Capital & 14 others	61/100
5th	CallMiner 2002, Waltham (United States), Series D	Developer of conversation intelligence and automation software for customer experience	$152M	Inflexion Partners, Sigma Partners & 11 others	60/100
6th	Aveni 2018, Edinburgh (United Kingdom), Series A	Provider of NLP based platform for performing customer conversation analytics	$19.7M	Tricapital, Puma Private Equity & 10 others	60/100
7th	GreyLabs 2023, Mumbai (India), Series A	AI-powered speech analytics solutions for enterprises	$11.2M	Elevation Capital, Z47 & 9 others	60/100
8th	Gryphon 1990, Boston (United States), Series D	AI based platform offering conversation intelligence software	$7M	Symmetric Capital, Sverica Capital & 2 others	59/100
9th	Afiniti 2006, Dublin (Ireland), Series D	Call center behavioural pairing solution	$104M	Greyrock Investments, Freelands Ventures ... & 17 others	59/100
10th	Marchex 2000, Seattle (United States), Public	Provider of AI-powered conversation intelligence and analytics platform for businesses	-	Herald Investment Management & 1 others	56/100