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Guuru - About the company

Guuru is a series A company based in Zurich (Switzerland), founded in 2015 by Tonio Meier and Benno Marbach. It operates as a GUURU offers authentic product insights & first-hand referrals from real, experienced customers at scale to build trust and boost AI-Search visibility.. Guuru has raised $8.54M in funding from Verve Ventures and Spark Invest. The company has 5763 active competitors, including 479 funded and 293 that have exited. Its top competitors include companies like RingCentral, Freshworks and Sinch.

Company Details

GUURU is a peer-powered eCommerce platform that turns your customer community and their expertise into real-time product advice and AI visible on-page content. Shoppers can chat directly with experienced customers for personal, first-hand recommendations when it matters most. GUURU then transforms conversations or targeted Q&A into structured, indexable “Community Content” that lives on your product pages. This makes your online store trustworthy for people and more discoverable for search engines and LLMs, helping your pages get mentioned and cited in AI answers. Behind the scenes, GUURU helps you identify and activate passionate customers, route questions, manage quality, and keep experts engaged with recognition and rewards (points, perks, or cash). Every answer is traceable to a real person who actually uses your products.
Social
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Email ID
*****@guuru.com
Phone Number
+41 **********
Registered Address
Rothusstrasse 21, 6331 Hünenberg, CH
Key Metrics
Founded Year
2015
Location
Zurich, Switzerland
Stage
Series A
Total Funding
$8.54M in 3 rounds
Latest Funding Round
Ranked
Employee Count
54 as on Aug 31, 2026
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Guuru's funding and investors

Guuru has raised a total funding of $8.54M over 3 rounds. Its first funding round was on Jan 26, 2018. Its latest funding round was a Series A round on Nov 27, 2020 for $*****. 4 investors participated in its latest round. Guuru has 14 institutional investors.

Here is the list of recent funding rounds of Guuru:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 27, 2020
7596001
Series A
1395387
3920125
9514525
3009656
Mar 07, 2019
1729994
Series A
2922282
2251204
8864703
Jan 26, 2018
5774271
Seed
2912275
6704221
4526517
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Guuru's founders and board of directors

Founder? Claim Profile
The founders of Guuru are Tonio Meier and Benno Marbach. Tonio Meier is the CEO of Guuru.
Here are the details of Guuru's key team members:

Guuru's employee count trend

Guuru has 54 employees as of Aug 26. Here is Guuru's employee count trend over the years:
Employee count trend for Guuru
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Guuru's Competitors and alternates

Top competitors of Guuru include RingCentral, Freshworks and Sinch. Here is the list of Top 10 competitors of Guuru, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for RingCentral
RingCentral
1999, Belmont (United States), Acquired
Cloud based platform offering unified communication solutions
$44M
86/100
2nd
Logo for Freshworks
Freshworks
2010, Chennai (India), Public
Provider of IT service management and customer support solutions
$400M
84/100
3rd
Logo for Sinch
Sinch
2008, Stockholm (Sweden), Public
Provider of customer communications management platform
$12M
80/100
4th
Logo for Genesys
Genesys
1990, Menlo Park (United States), Acquired
Provider of cloud-based platform for customer experience and workforce engagement
$3B
80/100
5th
Logo for Zendesk
Zendesk
2007, San Francisco (United States), Acquired
Cloud based customer service and engagement platform for businesses
$89.1M
79/100
6th
Logo for Dialpad
Dialpad
2011, San Ramon (United States), Series F
Provider of AI-powered contact center and unified communications platform solutions
$476M
79/100
7th
Logo for Aircall
Aircall
2014, New York (United States), Series D
Provider of cloud-based platform for business communication and customer engagement
$226M
78/100
8th
Logo for Exotel
Exotel
2011, Bengaluru (India), Series D
Provider of cloud-based communication platform offering AI-powered customer engagement solutions
$97.7M
77/100
9th
Logo for Intercom
Intercom
2011, San Francisco (United States), Series D
Provider of a customer service and support platform offering AI-powered solutions for managing customer interactions
$242M
76/100
10th
Logo for Five9
Five9
2001, San Ramon (United States), Acquired
Provider of cloud contact center software with AI and automation
$84.1M
75/100
168th
Logo for Guuru
Guuru
2015, Zurich (Switzerland), Series A
GUURU offers authentic product insights & first-hand referrals from real, experienced customers at scale to build trust and boost AI-Search visibility.
$8.54M
50/100
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Guuru's Investments and acquisitions

Guuru has made no investments or acquisitions yet.

Reports related to Guuru

Here is the latest report on Guuru's sector:

News related to Guuru

•
Guuru Raises $5M in Series A Extension FundingFinSMEs•Nov 27, 2020•Guuru, Spark Invest, Investiere, Post and 1 other
•
•
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Guuru raises 800K to rollout in the DACH regionStartupticker•Jan 26, 2018•Guuru, Investiere
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