When was Pendula founded?

Pendula was founded in 2001 and raised its 1st funding round 20 years after it was founded.

Where is Pendula located?

Pendula is headquartered in Sydney, Australia. It is registered at TIGER AND BEAR PARTNERS SUITE 1 LEVEL 3,6-10 O'CONNELL STREET,SYDNEY,NSW 2000,AUSTRALIA.

Who is the current CEO of Pendula?

Alex Colvin of Pendula. They have also founded 1 company.

How many employees does Pendula have?

As of Sep 30, 2026, the latest employee count at Pendula is 27.

Is Pendula a funded company?

Pendula is a funded company, having raised a total of $16.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 02, 2021.

When was the latest funding round of Pendula?

Pendula's latest funding was a $***** Series A round on Aug 16, 2023, with participation from 3 investors.

Where does Pendula rank among its competitors?

Pendula ranks 163rd amongst 2680 active competitors, of which 203 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Genesys, which secured $25M in Aug, 2026.

Who are the top competitors of Pendula?

Pendula's top competitors include RingCentral, Freshworks and Sinch. Among them, Genesys secured the most recent funding round in August, 2026.

Pendula - 2026 Company Profile, Team, Funding & Competitors

Pendula is an acquired company based in Sydney (Australia), founded in 2001 by Alex Colvin. It operates as a Customer communication management software. Pendula has raised $16.2M in funding from Octopus Ventures and MA Financial Group. The company has 2680 active competitors, including 203 funded and 195 that have exited. Its top competitors include companies like RingCentral, Freshworks and Sinch.

Company Details

Customer communication management software. It allows users to resolve customer queries and connect with them across various channels that include SMS, email, social media applications, and fax. It also manages outbound communication solutions and enables users to automatically connect with the customers. It can be integrated with Salesforce and Zuora.

Website: pendula.com
Social
Email ID: *****@pendula.com
Registered Address: TIGER AND BEAR PARTNERS SUITE 1 LEVEL 3,6-10 O'CONNELL STREET,SYDNEY,NSW 2000,AUSTRALIA

Key Metrics

Founded Year

2001

Location

Sydney, Australia

Stage

Acquired

Total Funding

$16.2M in 2 rounds

Latest Funding Round

Series A, Aug 16, 2023, $*****

Investors

Octopus Ventures & 2 more

Ranked

163^rd among 2680 active competitors

Employee Count

27 as on Sep 30, 2026

Similar Companies

RingCentral & 2500 more

Exit Details

Acquired by Smart Communications (Aug 11, 2025)

View Pendula's full profile

Pendula is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
ZIPLINE CLOUD PTY LTD CIN: 613136824 , Australia, Active	Jun 20, 2016	-	-

Pendula got acquired by Smart Communications on Aug 11, 2025.

Click here to take a look at Pendula's acquisition in detail

Pendula has raised a total funding of $16.2M over 2 rounds. Its first funding round was on Aug 02, 2021. Its latest funding round was a Series A round on Aug 16, 2023 for $*****. 3 investors participated in its latest round. Pendula has 3 institutional investors.

Here is the list of recent funding rounds of Pendula:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 16, 2023	5944206	Series A	9418830	5428941	7635803	4694176
Aug 02, 2021	5405553	Series A	2636100	7625404	MA Financial Group	EVP

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View details of Pendula's funding rounds and investors

The founders of Pendula is Alex Colvin. Alex Colvin is the CEO of Pendula.

Here are the details of Pendula's key team members:

Alex Colvin: Founder & CEO of Pendula.
Contact Info: 1 email address

View details of Pendula's Founder profiles and Board Members

Pendula's employee count trend

Pendula has 27 employees as of Sep 26. Here is Pendula's employee count trend over the years:

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Top competitors of Pendula include RingCentral, Freshworks and Sinch. Here is the list of Top 10 competitors of Pendula, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	RingCentral 1999, Belmont (United States), Acquired	Cloud based platform offering unified communication solutions	$44M	IVP, Altimeter Capital & 60 others	86/100
2nd	Freshworks 2010, Chennai (India), Public	Provider of IT service management and customer support solutions	$400M	Accel, Tiger Global Management & 10 others	84/100
3rd	Sinch 2008, Stockholm (Sweden), Public	Provider of customer communications management platform	$12M	SoftBank Group, Temasek & 8 others	80/100
4th	Genesys 1990, Menlo Park (United States), Acquired	Provider of cloud-based platform for customer experience and workforce engagement	$3B	Hellman & Friedman, Salesforce Ventures & 18 others	80/100
5th	Zendesk 2007, San Francisco (United States), Acquired	Cloud based customer service and engagement platform for businesses	$89.1M	Redpoint Ventures, Goldman Sachs & 20 others	79/100
6th	Dialpad 2011, San Ramon (United States), Series F	Provider of AI-powered contact center and unified communications platform solutions	$476M	ICONIQ Growth, Amasia & 44 others	78/100
7th	Aircall 2014, New York (United States), Series D	Provider of cloud-based platform for business communication and customer engagement	$226M	Balderton Capital, EFounders & 34 others	78/100
8th	Exotel 2011, Bengaluru (India), Series D	Provider of cloud-based communication platform offering AI-powered customer engagement solutions	$97.7M	A91 Partners, Steadview & 65 others	77/100
9th	Intercom 2011, San Francisco (United States), Series D	Provider of a customer service and support platform offering AI-powered solutions for managing customer interactions	$242M	Kleiner Perkins, Index Ventures & 43 others	76/100
10th	Five9 2001, San Ramon (United States), Acquired	Provider of cloud contact center software with AI and automation	$84.1M	Adams Street Partners, HWVP & 8 others	75/100
163rd	Pendula 2001, Sydney (Australia), Acquired	Customer communication management software	$16.2M	Octopus Ventures, EVP & 1 others	41/100