When was Sidecar founded?

Sidecar was founded in 2007 and raised its 1st funding round 4 years after it was founded.

Where is Sidecar located?

Sidecar is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania.

How many employees does Sidecar have?

As of Aug 31, 2026, the latest employee count at Sidecar is 29.

Is Sidecar a funded company?

Sidecar is a funded company, having raised a total of $34.7M across 8 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 16, 2011.

When was the latest funding round of Sidecar?

Sidecar's latest funding was a $***** Series C round on Jul 25, 2019, with participation from 0 investor.

Where does Sidecar rank among its competitors?

Sidecar ranks 159th amongst 1300 active competitors, of which 223 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Sidecar?

Sidecar's top competitors include Klaviyo, Rokt Technologies and Riskified. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Sidecar - 2026 Company Profile, Funding & Competitors

Sidecar is an acqui-hired company based in Philadelphia (United States), founded in 2007. It operates as a Programmatic marketing for eCommerce. Sidecar has raised $34.7M in funding from investors like Ascent Venture Partners, Osage Venture Partners and Harbert Management. The company has 1300 active competitors, including 223 funded and 154 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.

Company Details

Sidecar is an e-commerce marketing technology company that delivers customer acquisition, conversion and retention through automation. Sidecar leverages data about the e-commerce catalog, product performance, and the competitive positioning of products to power predictive decision making for Paid Search, Google Product Listing Ads, and Comparison Shopping Engine advertising. Sidecar created a specific technology to deliver the precision and frequency of decision making required to get the most out of product advertising. That meant building technology to programmatically align products with those consumers who are most likely to purchase them.

Website: getsidecar.com
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Registered Address: Philadelphia, Pennsylvania

Key Metrics

Founded Year

2007

Location

Philadelphia, United States

Stage

Acqui-Hired

Total Funding

$34.7M in 8 rounds

Latest Funding Round

Series C, Jul 25, 2019, $*****

Investors

Ascent Venture Partners & 13 more

Ranked

159^th among 1300 active competitors

Employee Count

29 as on Aug 31, 2026

Similar Companies

Klaviyo & 1684 more

View Sidecar's full profile

Sidecar is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SIDECAR INTERACTIVE, INC. CIN: 263922191 , United States, Active	Dec 26, 999	-	143 (As on Dec 31, 2023)	-

Sidecar has raised a total funding of $34.7M over 8 rounds. Its first funding round was on Nov 16, 2011. Sidecar has 14 institutional investors.

Here is the list of recent funding rounds of Sidecar:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 25, 2019	1579224	Series C	1360641	5381684	7532107	7982221
May 10, 2017	3211684	Series C	7101475	6746252	7384522	Alumni Ventures
Dec 08, 2015	6025633	Series B	9497529	2823729	Ascent Venture Partners	Osage Venture Partners

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View details of Sidecar's funding rounds and investors

Sidecar's employee count trend

Sidecar has 29 employees as of Aug 26. Here is Sidecar's employee count trend over the years:

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Top competitors of Sidecar include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Sidecar, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
3rd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
6th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
7th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
8th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	CRV, Across Capital & 5 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.91M	Cornerstone Ventures, Catalyst Trusteeship ... & 35 others	68/100
10th	Monetate 2008, Philadelphia (United States), Acquired	Platform offering end to end personalized solution for businesses	$43.9M	Floodgate, OpenView & 11 others	67/100
159th	Sidecar 2007, Philadelphia (United States), Acqui-Hired	Programmatic marketing for eCommerce	$34.7M	SRI Capital, ARC Angel Fund NYC & 12 others	38/100