Bronto - About the company
Bronto is an acquired company based in Durham (United States), founded in 2002 by Joe Colopy and Chaz Felix. It operates as a Marketing Automation for Commerce. The company has 1283 active competitors, including 225 funded and 159 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.
Company Details
Bronto Software is a commerce marketing automation provider, enabling retailers to drive revenue through their email, mobile and social campaigns. With an advanced marketing automation engine and solutions for shopping cart abandonment, post-purchase campaigns and powerful e-commerce integrations, Bronto is the premier commerce marketing provider. Email marketing provider to the Internet Retailer Top 1000, Bronto is used by top brands worldwide, including Armani Exchange, Timex, Samsonite and Gander Mountain.
- Website
- bronto.com
Key Metrics
Founded Year
2002
Location
Durham, United States
Stage
Acquired
Ranked
189th among 1283 active competitors
Employee Count
16 as on Jul 31, 2026
Exit Details
Acquired by NetSuite (Apr 23, 2015)
Legal entities associated with Bronto
Bronto is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Bronto Software LLC CIN: 35-2167582 , United States, Active | Dec 31, 2001 | - | 226 (As on Dec 31, 2014) | - |
Bronto's acquisition details
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Bronto's funding and investors
Bronto has not raised any funding rounds yet.
Bronto's founders and board of directors
Founder? Claim ProfileThe founders of Bronto are Joe Colopy and Chaz Felix.
Here are the details of Bronto's key team members:
- Joe Colopy: Founder & CEO of Bronto. They are also an angel investor in 2 startups.
- Chaz Felix: Founder & COO of Bronto. They are also an angel investor in 2 startups.
View details of Bronto's Founder profiles and Board Members
Bronto's employee count trend
Bronto has 16 employees as of Jul 26. Here is Bronto's employee count trend over the years:
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Bronto's Competitors and alternates
Top competitors of Bronto include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Bronto, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 82/100 | |
2nd | Rokt Technologies 2012, United States, Series E | Personalized marketing tools for e-commerce businesses | $488M | 73/100 | |
3rd | Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
4th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
5th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 70/100 | |
6th | Magnetic 2008, New York City (United States), Acquired | Search retargeting platform | $47.8M | 69/100 | |
7th | Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 68/100 | |
8th | Emotive 2018, Los Angeles (United States), Acquired | SMS marketing solution provider | $73.9M | 68/100 | |
9th | Nitro Commerce 2023, Gurugram (India), Series A | Developer of software tools for managing online commerce business operations | $6.91M | 68/100 | |
10th | Monetate 2008, Philadelphia (United States), Acquired | Platform offering end to end personalized solution for businesses | $43.9M | 67/100 | |
189th | Bronto 2002, Durham (United States), Acquired | Marketing Automation for Commerce | - | - | 37/100 |
Looking for more details on Bronto's competitors? Click here to see the top ones
Bronto's Investments and acquisitions
Bronto has made no investments or acquisitions yet.
Reports related to Bronto
Here is the latest report on Bronto's sector:
News related to Bronto
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Oracle + Bronto Marketers Gain Persado's Predictive Email InsightsMediaPost•Sep 27, 2017•Bronto, Persado
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