When was Troops founded?

Troops was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Troops located?

Troops is headquartered in New York City, United States.

Who is the current CEO of Troops?

Dan Reich of Troops. They have also founded 1 company.

How many employees does Troops have?

As of May 31, 2026, the latest employee count at Troops is 18.

Is Troops a funded company?

Troops is a funded company, having raised a total of $29.3M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on May 04, 2016.

When was the latest funding round of Troops?

Troops' latest funding was a $***** Series B round on 2020, with participation from 1 investor. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $511M in funding in 2026 to date.

Where does Troops rank among its competitors?

Troops ranks 84th amongst 4233 active competitors, of which 295 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Salesforce, which secured an undisclosed amount in May, 2023.

Who are the top competitors of Troops?

Troops' top competitors include HubSpot, Salesforce and Freshworks. Among them, Salesforce secured the most recent funding round in May, 2023.

Troops - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cloud-based CRM & messaging solutions provider. It provides real-time insights, helps to deploy new revenue streams, provides account management, customer retention, and more. The platform helps in generating real-time signals that help to manage leads, track & measure performances & others. Some of the customers include Lucid, WeWork, AppsFlyer, and many more.

Website: troops.ai
Social
Email ID: *****@troops.ai, *****@troops.ai

Key Metrics

Founded Year

2015

Location

New York City, United States

Stage

Series B

Total Funding

$29.3M in 6 rounds

Latest Funding Round

Series B, 2020, $*****

Investors

First Round Capital & 20 more

Ranked

84^th among 4233 active competitors

Employee Count

18 as on May 31, 2026

Similar Companies

HubSpot & 2821 more

View Troops' full profile

Troops has raised a total funding of $29.3M over 6 rounds. Its first funding round was on May 04, 2016. Its latest funding round was a Series B round on 2020 for $*****. 1 investor participated in its latest round. Troops has 20 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Troops:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2020	3958	Series B	3471	4564	8538	4267
Jun 05, 2019	3196794	Series B	9401603	3272506	5301246	First Round Capital & 6 more
Jul 30, 2018	9739656	Series A	8389843	1868658	9186762	9595062

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View details of Troops's funding rounds and investors

The founders of Troops are Dan Reich, Scott Britton and Greg Ratner.

Here are the details of Troops' key team members:

Dan Reich: Co-Founder & CEO of Troops and founder of 6 other companies, including Spinback, DIBS Beauty and Stealth Company by Dan Reich.
Scott Britton: Co-Founder of Troops and founder of 1 other company.
Contact Info: 1 email address
Greg Ratner: Co-Founder of Troops and founder of 1 other company.

View details of Troops's Founder profiles and Board Members

Troops' employee count trend

Troops has 18 employees as of May 26. Here is Troops's employee count trend over the years:

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Top competitors of Troops include HubSpot, Salesforce and Freshworks. Here is the list of Top 10 competitors of Troops, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HubSpot 2005, Cambridge (United States), Public	Provider of a platform offering marketing, sales, and customer service software	$101M	Cross Creek, Google Ventures & 22 others	88/100
2nd	Salesforce 1999, San Francisco (United States), Public	Provider of a platform delivering customer relationship management and cloud solutions	$52M	Emergence Capital, New Enterprise Associates ... & 36 others	87/100
3rd	Freshworks 2010, Chennai (India), Public	Provider of IT service management and customer support solutions	$400M	Accel, Tiger Global Management & 8 others	84/100
4th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
5th	Outreach 2014, Seattle (United States), Series G	Provider of an AI revenue workflow platform for sales teams	$489M	Spark Capital, Lone Pine Capital & 38 others	74/100
6th	SugarCRM 2004, Cupertino (United States), Acquired	AI-based open-source CRM software	$152M	New Enterprise Associates, Goldman Sachs ... & 13 others	74/100
7th	Pipedrive 2010, Tallinn (Estonia), Acquired	Provider of customer relationship management software and sales pipeline tools	$91.1M	Storm Ventures, Atomico & 24 others	73/100
8th	Gong 2016, Israel, Series E	Platform offering revenue intelligence solutions	$584M	Norwest, Cisco Investments & 19 others	73/100
9th	ActiveCampaign 2003, Chicago (United States), Series C	Platform offering sales, CRM and email marketing automation software	$363M	Tiger Global Management, Susquehanna Growth Equity ... & 3 others	70/100
10th	Clari 2013, Sunnyvale (United States), Series F	Provider of revenue operations platform	$510M	Silver Lake, Sapphire Ventures & 18 others	70/100
84th	Troops 2015, New York City (United States), Series B	Cloud-based CRM & messaging solutions provider	$29.3M	Hone Capital, Owl Capital Group & 19 others	53/100